Designing with the Mind in Mind: the Psychological Basis of UI Design Rules

8:30am to 12:30pm
Cascade 2

UI design guidelines are not simple recipes. Applying them effectively requires determining guideline applicability and precedence and balancing trade-offs when guidelines clash. By understanding the underlying psychology, designers and evaluators enhance their ability to apply guidelines. This course explains that psychology.  It is based on the instructor's recent book: Designing with the Mind in Mind, 2nd Edition (Elsevier, 2014).

Topics covered:

  • Perception is biased
  • Vision is optimized to perceive structure
  • We seek and use structure
  • Color vision is limited
  • Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
  • Attention is limited; Memory is imperfect
  • Limits on attention and memory shape our thought and action, e.g., change-blindness
  • Recognition is easier than recall
  • Easy: learning from experience & executing learned actions. Hard: novel actions, problem-solving, calculation
  • Human decision making is rarely rational
  • Hand-eye coordination follows laws

Session Details

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