In my previous role, management identified growing inefficiencies in their business practice due to rapid growth and asked the on-shore UX team to research and identify ways to create more effective in-house processes. We worked to create a business process that aligns stakeholders, promotes creative thought and meets business needs while keeping the user central to the structure of each business and product decision. Through design thinking, the team was able to identify larger trends that could be improved and help the business to be more productive and creative in the new design driven process. This process has helped shape a new direction for the company and greatly improved product outcomes and efficiency when developing new features.
10:00am to 11:00am