How to conduct field research for mobile apps

Tuesday
5:30pm to 9:30pm
Adams

Mobile application use has grown exponentially. Testing mobile experiences brings additional challenges and opportunities because the context-of-use is not a static location like a workplace, but instead wherever a user happens to be with his or her phone. Field studies are useful because they help researchers collect more naturalistic data since they observe users in their context-of-us instead of a lab.

In this course you will learn:

  • The variety of methods and tools for field testing mobile experiences, and the pros / cons of each
  • How to develop a research plan for mobile field testing
  • Recruitment strategies for field testing
  • How to moderate a field test and record participants’ behaviors

You will learn by doing an actual field study of a mobile application near the conference location.

Session Details

Session Type: 
Level: 
Entry