Mobile application use has grown exponentially. Testing mobile experiences brings additional challenges and opportunities because the context-of-use is not a static location like a workplace, but instead wherever a user happens to be with his or her phone. Field studies are useful because they help researchers collect more naturalistic data since they observe users in their context-of-us instead of a lab.
In this course you will learn:
- The variety of methods and tools for field testing mobile experiences, and the pros / cons of each
- How to develop a research plan for mobile field testing
- Recruitment strategies for field testing
- How to moderate a field test and record participants’ behaviors
You will learn by doing an actual field study of a mobile application near the conference location.