Through a mix of short lectures and hands-on activities, this 1-day pre-conference workshop introduces participants to Key Lime Interactive's Framework for Journey Mapping.
Participants will learn:
- How to get started with journey mapping
- How to effectively run lean journey mapping sessions with your internal stakeholders
- How to co-create journey maps with your end-users/customers
- Tips on how to socialize journey maps within your organization
This workshop is perfect for the beginner or intermediate researcher and we recommend anyone interested in Journey Mapping attend. We encourage Product Managers, Designers, Researchers, UX Professionals, Marketers, Consultants, and Engineers across all industries to attend.
Participants will walk away with tangible examples and information to help them implement Journey Mapping into their research and design workflows.