Come to this session to hear about the 10 lessons Michael Margolis has learned over the past 25 years about how to make UX research indispensable.
At Google Ventures, Michael is part of a 5-person design team that helps 300 startups do the best product design and UX research possible. After completing over 100 UX research projects with portfolio companies, Michael has adapted practical research techniques to work really effectively at startup speed.
How can other companies learn how to execute this quickly? Michael will reveal scrappy, practical strategies for planning and conducting high-impact research studies in less than a week.