Mechanical Turk Under the Hood

Cascade 1

This presentation will look at ways for using the Amazon Mechanical Turk system for conducting UX Research, with an emphasis on Specialized Techniques, and how to work around some of Mechanical Turk's inherent limitations. The intended tone is to provide an "Insider's Guide" to using Mechanical Turk ethically and effectively.

The speaker will share his experiences, including both challenges and successes, in working with Amazon's Mechanical Turk, along with gleaned incites.

Amazon Mechanical Turk is an online tool for recruiting and paying human subjects for completing specific work tasks. User Experience Professionals have been using Mechanical Turk for data gathering activities. It has been designed to link to supplemental tools and resources, such as the Qualtrics Survey Management system.

Session Details

Level: 
Intermediate