Mixed Methods Research in the Age of Big Data: A Primer for UX Researchers

Grand Ballroom 3

What does UX research entail in what some are calling the “Age of Data Science?” Most would agree that some level of collaboration is needed -- Data Science results feeding UX Research and vice versa -- but can this be more meaningful than simply attending each other’s readouts?

In this session, you’ll hear some practical, approachable tips for qualitative UX Researchers to play a larger role in Big Data discussions. Stats expertise not required! These tips will help you break through the lexicon barriers between UX Research and Data Science, and provide a framework for collaboration that can lead to even more impactful research.

Session Details