Opening and Keynote-Wednesday

Welcome to the opening of UXPA 2016!

After nearly 3-decades, veteran design ethnographer Kelly Goto has a sweeping story to tell—a passionate personal journey of engaging with real people and getting to WHY. Come along for the ride and learn how a fishbowl and a missed flight to London allowed her to refocus and envision a new research direction that is poised to shift the UX industry beyond usability forever.

Session Details