Panel: Methods and challenges for conducting UX research on first launches & major redesigns

Grand Ballroom 3

This is a panel to discuss conducting & utilizing research when the objective is to launch brand new product concepts or drastic design overhauls. We will discuss:

  • How do you uncover what concepts resonate with users?
  • How do you validate that this concept will satisfy their needs?
  • What is the role of UX research in defining the minimally viable product?
  • What kind of evidence can research uncover to suggest or discount that  a change is needed in the market that can be filled with a new product or a drastic redesign of an existing one?
  • What challenges come up when evangelizing findings in these contexts?

Session Details

Session Type: 
Level: 
Entry