The A-Team: How to build a UX team with strengths-based leadership

Cascade 1

UX teams are comprised of people with unique strengths that enable them to approach design and user experience challenges from multiple perspectives. Surprisingly, however, these unique traits often go ignored under the assumption that all leaders look and perform the same. Leading a UX team or project using these strengths not only helps designers and researchers contribute more effectively, but also empowers them to take the lead on work that is personally meaningful and satisfying. This session will help UX team managers and individual contributors understand the value of strengths, identify strengths within themselves, and use these strengths to become effective and passionate leaders.

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