What can social psychology teach us about (better) UX research?

Grand Ballroom 3

Social psychologists experiment on people, and carefully consider how small changes to situations can elicit huge changes in behaviour. Sound familiar? By drawing upon social psychology research techniques, UX research can go from merely good to methodologically unassailable. I spent six years getting a PhD, but session attendees will learn how to approach UX like social psychologists in just sixty minutes.

The first part of the session will focus on tips for crafting more effective user research experiences. In the second part of the session, you will learn some tricks that can help you make sense of the many contradictions between what you expect users to do, what they actually do, and what they say.

In this session, you also will have the opportunity to participate in on-the-spot psychology experiments (electric shocks optional).

Session Details