Alaine Mackenzie is the content strategy lead at Shopify, a commerce product company based in Ottawa, Canada. She's building a product content strategy practice here from scratch, so she has lots of stories to share about what she's learned so far. Before Shopify, she built a content strategy practice at Yellow Pencil, an enterprise web design and development agency that specializes in government and financial websites. She's helped clients all over North America establish their own content teams and processes.
Content Strategy Lead