Andrew Schall

Andrew Schall
principal researcher and director
Key Lime Interactive

Andrew Schall has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Citibank, Fossil, GlaxoSmithKline, NASA, PBS, Rovio, and U.S. Department of Energy. His eye tracking projects have ranged from understanding how children interact with online multimedia to evaluating advanced library search and retrieval systems. Andrew was formerly the eye tracking guru and trainer at Human Factors International and has conducted his Eye Tracking Bootcamp with several organizations including Comcast and GlaxoSmithKline. He is a frequent presenter on eye tracking, speaking at conferences including Human Computer Interaction International, User Experience Professionals Association, and ConveyUX. He also co-authored a book called Eye Tracking in User Experience Design. Andrew has over 10 years of experience as a UX researcher and designer and is currently a principal researcher and director at Key Lime Interactive.