Ashby can milk a goat, solder copper pipe, and make crème brulee. She is a seasoned Experience Design leader with more than 16 years in the field. Her background runs the gamut of CX/UX, through User Research, Usability Testing, Information Architecture, Content Strategy, Creative Direction, and Visual Design. Her approach to design blends the practical and the academic. She has a BA from BYU and a Graduate Certificate in UCD from UW.
She is an active speaker and mentor in the UX/CX community and specializes in experience strategy, global experience design, cognitive engagement, gamification, and emotional design.