John Whalen

UX & Strategy Lead
Brilliant Experience

John Whalen, PhD leads Brilliant Experience – a DC-based UX consultancy known for transforming psychological user insights into powerful business strategy and advanced UX innovations. Brilliant partners with clients to ensure the success of mission-critical innovation projects through their unique blend of user-centered design, psychology, design thinking and lean startup techniques.

As UX & Strategy Lead, John’s specialty is providing businesses with competitive advantages by uncovering the spoken and unspoken needs of users through user research activities and, from those insights, producing powerful, actionable business and experience strategies. His expert knowledge of human vision, attention and memory is relied on by Fortune 500 companies in the ecommerce, financial, healthcare and government verticals nationwide.