Leah Rader

Spring Studio

Leah has been asking questions for 17 years as a researcher on product, service and digital design projects. She has informed the design for online financial tools, electric cars, travel websites and mobile apps, digital healthcare tools, and education platforms. Though she uses all methods, from ethnography to usability, she prefers to make stuff with research participants (like lists, sketches, and maps) in order to discover what they think, feel and do.

She is principal researcher at Spring Studio, a research, strategy and design firm in San Francisco, recently acquired by BBVA, a global bank headquartered in Madrid.