Mark is a Design Researcher, working in product development as part of Ford Motor Company’s Global Interaction and Ergonomics group. Prior to rejoining Ford in 2013, Mark held leadership and management positions with Visteon Corporation, AutoPacific, Minacs Worldwide, R.L. Polk & Company and Ford Motor Company.
Mark is proficient at identifying consumer’s latent desires using an array of projective techniques and rigorous analytical methods. His research is considered instrumental by engineers and designers during iterative development, while the methods he employs are recognized for their unique ability to objectively assess the success potential of new concepts before they are put into production or brought to market. Mark is an invited presenter speaker at various HMI conferences and was an adjunct speaker at Clemson University’s International Center for Automotive Research, where he presented on techniques used in design research.