With 25 years of experience, Meena Kothandaraman has consulted to emphasize the strategic value of customer experience across product, space and service. She truly believes that businesses can achieve greater focus by better understanding the behaviors of their customers, as well as those who create the products from within the business. She is passionate about studying customer realities and aspirations. Meena believes that the journey of conducting research acts as inspiration to the business both internally and externally.
Meena is part of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance.
Apart from her core consulting practice, Meena has been a key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in her 15 year tenure. She has helped evolve the course offerings to stand as one of the top human factors/user experience programs worldwide.
She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada.