Sarah Garcia has been a usability researcher since 2004 when she traded her marketing research hat for UX consultancy at UEGroup. Since then, she’s had the opportunity to work for over 50 companies, help build two usability labs, conduct over 1000 research sessions and 100 ethnographic interviews—from operating rooms to living rooms. Sarah brings business and marketing savvy to the research she takes on. Her unique perspective has profited companies such as Disney Interactive Labs, Dell Computer, SK Telecom, Nokia, Samsung, Stryker and Intel. Sarah is experienced with onscreen as well as device usability.