Steve Simula

Steve Simula
Senior Director, User Experience Design
Lextant

Steve is an award-winning interaction and visual designer with over 30 years of experience in a variety of industries. He has been on the leading edge of user experience design since the earliest days of the industry, defining and designing interactive products. Steve started out as an illustrator and animator, embracing the emerging world of interaction and visual design, animation and sound. He draws on this background, capturing ideas visually and bridging the gap from concepts to final product solutions. Steve has designed mobile phone apps, complex websites, aircraft cockpits, in-cab systems for farm equipment and commercial vehicles, heads-up displays and other highly conceptual products for the auto industry. He also worked with Clement Mok to help him establish one of the earliest interactive design firms, Studio Archetype, which later became Sapient.