Has over 15 years of UX Research experience, with her most recent role as Principal UX Researcher for Nordstrom.com focusing on research to create a seamless omni-channel experience for the customer across physical store and online experiences. In addition, tools to help improve and introduce innovative experiences for store employees and new measurement strategies for pilots of technology in-store.
She received her education at Stanford University focusing on Social Psychology and Human-Computer Interaction. During this time, she was employed in her first user research jobs helping to conduct Eyetracking studies with the Poynter Institute, Oracle and Stanford. She also worked as a research assistant for Softbook Press, one of the first e-book reader companies.
After moving to the Seattle area, Sylvia was a Games Researcher at Microsoft for 2 years having focused on evaluating fun and usability for both console and pc game titles. She then spent 7 years at Amazon as a researcher where she focused on a variety customer facing portions of the website and the introduction of digital products (e.g. Kindle, Amazon Video, etc.) before moving on to Nordstrom.