Teresa Lane

Teresa Lane
Director of Digital Content Strategy
Washington University

Teresa Lane is director of digital content strategy at Washington University in St. Louis. She stumbled upon the world of digital strategy after completing her graduate studies in literature and hasn’t looked back since. Search engine marketing (PPC) led to SEO (search engine optimization) led to content strategy led to content strategy plus UX. She loves working in higher ed with all of its fascinating projects and sometimes bizarre challenges.