UX Strategy

The best ways to get UX practitioners involved in the bigger decisions and longer-term direction of the business. EX: Showing ROI, leveraging big data, where UX strategy sits and where should it sit within an organization, Agile & UCD, and Lean UX vs Lean Startup

Embracing the User: Building User Centered Design System that Enhances the Productivity of a Growing Silicon Valley Company

In my previous role, management identified growing inefficiencies in their business practice due to rapid growth and asked the on-shore UX team to research and identify ways to create more effective in-house processes.  We worked to create a business process that aligns stakeholders, promotes creative thought and meets business needs while keeping the user central to the structure of each business and product decision.

Planning for an international audience to save time and money.

As the world transforms into an increasingly global market UX practitioners need to be able to optimize designs for an international audiences. Your digital reach is no longer limited to your local city, state or country. So how can you start designing for a global audience? How do you deal with a website that delivers content in 116 languages? As I’ve worked for many international companies, I’ve picked up various tips and tricks necessary to avoid those critical issues. Learn from my experiences and avoid the major pitfalls.

Adversarial to Harmonious: Building the Developer / UX Connection

Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer.

Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create.

Making UX Research Indispensable

Come to this session to hear about the 10 lessons Michael Margolis has learned over the past 25 years about how to make UX research indispensable.

At Google Ventures, Michael is part of a 5-person design team that helps 300 startups do the best product design and UX research possible. After completing over 100 UX research projects with portfolio companies, Michael has adapted practical research techniques to work really effectively at startup speed.

Building a product content strategy practice

We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?

That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.

UX Research within an Agile Design and Development Sprint Cycle

Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).

Some of the topics we'll cover:

Who's Using Our Product? A Story of Enterprise UX Research

In the world of continuous improvement, there is a concept called ‘gemba’ – or the personal observation of real work happening in its real place. Within the oft-maligned enterprise software design space, accessing actual end-users can be extremely difficult... figuring out who's using our product can be seemingly impossible!

As a user researcher, how do you gain an understanding of the current product and inform future design decisions? How do you navigate your way to meaningful insights?

Intellectual Property and UX Design - The Preceding Year and the Next Decade

Since last year's introductory patent presentation, a number of critical events have unfolded, further evidencing the increasing value of patents and other intellectual property in user experience design. While the patent war between Apple and Samsung rages on, companies like Google and Facebook are actively lobbying to change the value and meaning of design patents.

Understanding intellectual property and protecting your UX design solutions has never been more important, but patent law isn’t taught in design school and many designers have limited exposure in their work.

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